Wicked Bread Opening Second Location on Hollywood Broadwalk

HOLLYWOOD, FL — Plantation-based bakery Wicked Bread plans to open a new grab-and-go shop in January at 1209 N Broadwalk, Hollywood, FL 33019, co-owner Eddie Diaz told Business Debut in a phone interview.

What to Expect

The Hollywood shop will have an estimated 820-square-foot footprint and will operate as a walk-up, grab-and-go bakery.

The layout is designed for guests to pick up items and head to the sand, back to nearby hotel rooms or to a seat along the Broadwalk wall.

Menu and Vision

Wicked Bread is known for its cinnamon bread, which Diaz called the brand’s "bread and butter." He said the loaf has a lighter texture than a cinnamon roll and is served as a true bread.

"We ladle the cream cheese icing on it," Diaz told Business Debut.

Diaz said the Hollywood menu will emphasize items that are easy to eat while walking the Broadwalk. Planned offerings include pastries, traditional Cuban pastelitos, empanadas and coffee.

The team also aims to add fruit-forward refreshers and other cold drinks tailored to beachgoers.

"You don’t know you need a cinnamon bread until you smell it," Diaz told Business Debut. "Then it’s one of those, 'maybe this is something that I needed in my life.'"

Ownership Background

Eddie and Betty Diaz launched Wicked Bread at a local farmers market in 2020, shortly before the COVID-19 pandemic. When markets closed, they shifted into online orders and delivery.

As markets reopened, Wicked Bread returned and built a following over roughly three and a half years, Diaz said. Feedback from regular guests helped guide their search for a permanent storefront in South Florida.

They ultimately chose Plantation, where they have been in business almost three years. Lessons from that first brick-and-mortar location shaped the blueprint for the new Hollywood Broadwalk shop.

Opening Timeline

The Hollywood location is targeting a January opening.

Follow for More

Keep up with the brand on their website and Instagram.