Spicy Pickle Opening in Winston Salem

WINSTON-SALEM, NC — Spicy Pickle is targeting a May opening at 450 N Patterson Ave, Winston-Salem, NC 27101, owner Brandon Brock told Business Debut. The concept will add a casual deli and market option near Bailey Park.

What to Expect

Spicy Pickle will operate as a counter-service Italian deli and market, offering a mix of prepared foods and retail items. Guests can expect hot and cold sandwiches, deli salads, desserts, grab-and-go meals, along with beer and wine.

The space will span about 1,800 square feet and is designed to serve both lunch traffic and customers looking for take-home options later in the day.

Menu and Vision

Brock described the concept as a traditional deli with a wide-ranging selection. “Think of like a true Italian New York deli and market,” he told Business Debut.

He said the idea stems from his experience operating other restaurants in the market, including Sage & Salt Bistro and Tuscany by Sage & Salt. After working in more formal dining settings, Brock said he wanted to create something more casual and approachable.

Brock also reflected on the importance of team culture and execution. He said building a staff that takes ownership and delivering a consistent experience across food, service, and atmosphere are key lessons he's learned as a restaurateur.

Opening Timeline

The team is targeting a May opening as final equipment installation and setup continue.

Hours

Spicy Pickle plans to operate daily from 11 a.m. — 7 p.m., focusing on lunch service with extended hours for early evening takeout.

Follow for More

Social media and website pages are to be announced.

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