North Florida

Jeff’s Bagel Run Opening In Neptune Beach

Jeff’s Bagel Run is bringing its Orlando-born, scratch-made bagel concept to Neptune Beach this February.

Picture courtesy of Jeff's Bagel Run.

Jeff’s Bagel Run is preparing to open at 628 Atlantic Blvd. in Neptune Beach, bringing the Orlando-born bagel brand to Jacksonville for the first time.

The location is owned by Shaun Adams and will be the first of four Jeff’s Bagel Run locations he plans to open across the Jacksonville area. The Neptune Beach shop is tentatively scheduled to open in the third week of February, with a target opening date of February 19 or 20, pending final permits.

Business Debut learned of this story first from What Now.

About the Brand

Jeff’s Bagel Run is a scratch bakery focused on serving hot, freshly baked bagels throughout the day. Bagels are baked fresh and served warm — never toasted in-house — allowing customers to enjoy them exactly as intended. The concept also includes craft-made coffee and a variety of house-whipped cream cheese spreads prepared in-house.

The menu features 12 core bagel flavors, along with a rotating bagel of the day that is available for one day only and frequently sells out. Adams’ personal favorite is the rosemary salt bagel paired with chive and onion cream cheese.

Why Shaun Adams Chose Jeff’s Bagel Run

Adams, a real estate developer by trade, first discovered Jeff’s Bagel Run in Central Florida near his child’s school. After years of hearing teachers and parents rave about the bagels, he decided to try them himself.

“It was spectacular,” Adams said. “It’s a really good quality bagel. It just tastes great.”

Beyond the product, Adams said the welcoming atmosphere stood out. “You walk in and it feels like you’re at home in your mom’s kitchen,” he said. He was also drawn to the brand’s use of technology to maintain consistency and efficiency across locations.

Local Leadership and Operations

Adams partnered with Walu Patel and Jason Patel to bring the concept to Jacksonville.

The ownership group hired Amanda Schwartz as area general manager to oversee operations across all planned Jacksonville locations. Schwartz brings extensive hospitality experience from Marriott and Starbucks, where she previously managed operations for multiple locations.

Designed for the Neptune Beach Community

The Neptune Beach shop spans approximately 1,260 square feet and will offer limited indoor and outdoor seating, with a focus on efficiency for customers grabbing bagels on their way to work, school, or the beach.

Adams said he is especially excited to become part of the Neptune Beach community and hopes the shop will become a local staple. He also shared plans to engage with the area’s strong military community as the business grows.